Making Them Believe by Dan Kennedy & Chip Kessler

In the primary half of the 20th century, Dr. J.R. Brinkley efficiently offered goat glands as a treatment for erectile dysfunction. While he had his detractors, even his harshest critics could be compelled to confess Dr. Brinkley was a superb marketer. His persuasion methods introduced in over 12 million {dollars} (over 100 million {dollars} in right now’s cash.) Introducing one thing outrageously totally different …

21 Secrets and Lost Principles of J.R. Brinkley-Style Marketing

Incorporate as a lot of Dr. Brinkley’s 21 secrets and techniques and rules and also you’ll be extra profitable as a marketer. It’s so simple as that.

An Examination of all 21 Principles and How You Can Apply Them to Your Business

Unearth untapped alternatives in your small business by inspecting all 21 of Dr. Brinkley Principles with the help of 84 self-diagnostic questions.

Even More Timeless Marketing Tips and Strategies

Turn your small business into an irresistible fascinating power utilizing Dan Kennedy’s three step system…how you can create an emotional dedication in your purchaser prematurely of the shut…how you can gently discredit the competitors…and way more.

The books “A Tribute to Dr. Brinkley,” “The Doctor Book” & “After 21 Years a Success Story”

Dan Kennedy, who has all the time been fascinating by intriguing and weird advertising and marketing historical past, hunted down these three uncommon Dr. Brinkley artifacts on your historic enjoyment. In addition, you’ll discover loads of relevant advertising and marketing methods in 14 traditional ‘Medicine Show’ adverts and three legendary “cures.”

An Eclectic Collection of Dr. Brinkley Radio Broadcasts

Listen to precise (digitally re-mastered) Brinkley radio broadcasts simply as the general public heard them within the earliest days of radio. Dr. Brinkley used them as lead era units.

A Cornucopia of Timeless Marketing Techniques and Historical Curiosities

Sit again and revel in 5 CDs of Dr. Brinkley-related advertising and marketing materials, ideas and methods. Curl up in your favourite chair and take in The Doctor Book, After 21 Years a Success Story, A Tribute to Dr. Brinkley and the Transcription and Presentation Material manuals.