Kenneth Allard – Business as War

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Kenneth Allard – Business as War

Praise for Battling for Competitive Advantage “[Battling for Competitive Advantage] systematically unravels and explains the complexities of modern business and warfare. This excellent book will prove helpful to business leaders as well as the academic community charged with explaining successful leadership of large organizations.” -General Barry R. McCaffrey, U.S.A. (Ret.), Professor of International Security Studies at West Point and NBC News Commentator “Colonel Ken Allard doesn’t just have supreme military intelligence, his operational brilliance extends to the business world as well. Battling for Competitive Advantage teaches you that business is war and that Ken is the perfect commander-in-chief to follow into your business battles.” -Ron Insana, Coanchor, CNBC’s Business Center “In conflict, they don’t give out medals for second place. In enterprise, as in conflict, you may’t win with out first surviving. [This book] affords the hard-won knowledge from one warrior’s world to a different. Read, chuckle,…Read extra »

Review:

The writer, a former military colonel presently featured as a navy analyst on MSNBC and NBC News, is satisfied that company America can be taught very important classes from the U.S. navy. Business executives, in response to Allard (Command, Control and the Common Defense), in the present day perform in a chaotic environment dominated by globalization and quickly altering info expertise. He argues that current company scandals such as the collapse of Enron as effectively as the excessive salaries of CEOs are symptomatic of the shortage of management in trade, a loss that significantly impedes enterprise success. Drawing on myriad examples from the navy, Allard offers a sequence of conflict plans that he believes can change the company setting. Included is a suggestion to emulate the coaching adopted at West Point to construct idealistic managers, to plot total military-like methods reasonably than advertising and marketing plans and to concentrate on and accountable for safety applications to fight digital terrorism. While Allard’s proposals to enhance enterprise management have advantage, lots of the navy analogies are repetitive and compelled. Much of his recommendation is delivered in an off-putting, hectoring tone that generally borders on bragging, and his potshots at former president Clinton really feel inappropriate for a enterprise handbook. (Jan.) (Publishers Weekly, January 12, 2004)

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