John McIntyre – McIntyre Method Masterclass
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John McIntyre – McIntyre Method Masterclass
Archive : John McIntyre – McIntyre Method Masterclass
4-Week Email Copywriting Masterclass
In 4 Weeks, You’ll Create A Brutally Effective Email Autoresponder Sequence That You Can Sell To Clients For $200 to $1,000
(Or Hey, Use It To Grow Your Own Business)
How I Became A Well-Paid Freelance Copywriter With Email Copywriting And Created My Dream Life
(And, How You Can Too!)
Do you keep in mind your first shopper?
I keep in mind mine.
I used to be dwelling on a small tropical island within the Philippines on the time, and I used to be broke.
I actually had $119.37 left in my checking account…
Uh oh…
With $119.37 left in my checking account, I used to be determined.
I used to be stranded out of the country with virtually no cash… I didn’t converse the language, and I couldn’t afford to purchase a airplane ticket dwelling.
…I needed to generate profits quick.
One day, I discovered myself speaking to Dan Andrews (from TropicalMBA.com) on the resort the place I lived.
He’d heard I used to be learning copywriting, and mentioned he wanted somebody good to write down an e mail autoresponder sequence for him (an “email autoresponder sequence” is a sequence of 5, 10 or any variety of emails, organized right into a sequence, often with the aim of promoting a services or products).
I informed him I might do it, however I didn’t know what to cost him…
Dan provided me $200 to write down 10 emails for his enterprise.
I virtually handed out…
I imply, who of their proper thoughts would pay chilly onerous money for… emails?
Being determined and stranded out of the country with no cash, I stammered out a “yes” and started working.
Over the following 2 days, I labored all day and virtually all night time (like I mentioned, I used to be determined) to create a 10-email autoresponder sequence for Dan’s Tropical MBA web site. I used each technique, trick and hack I might consider… I needed these emails to be completely unbelievable.
Once he was glad with the emails, I created a touchdown web page and a hyperlink on his web site for folks to enroll to get the 10 emails.
And then, we waited for the outcomes.
In the top, my 10-email autoresponder marketing campaign and opt-in funnel elevated their e mail opt-ins by 257%.
John elevated our e mail opt-in price by 257%. Hire him. He’s nice.
Dan Andrews Tropical MBA
In different phrases, they generated 2.5X as many leads because of me.
More leads meant extra gross sales and extra money…
Dan eagerly informed his mates and community in regards to the nice outcomes I’d gotten for him.
Thanks to Dan’s referrals, that first 10-email undertaking for $200 introduced me my second 10-email undertaking… however the second time, I requested for $500 (and bought it).
Over the following few months, I stored my head down and labored onerous, striving to make each e mail marketing campaign and copywriting undertaking an enormous win for everybody concerned.
Soon…
I used to be getting paid $1,000 per 10-email undertaking.
The better part?
My shoppers got here to me… I didn’t have to hunt them out.
Thanks to the copywriting work I’d performed with Dan Andrews at TropicalMBA.com and several other different key shoppers, I’d constructed a fame as “The Autoresponder Guy”. People advisable me on webinars, at conferences, to their mates, mentors, and shoppers.
Since then, I’ve elevated my charges even additional.
These days, I usually cost $10,000 or extra for e mail copywriting initiatives (and that’s if I even settle for the undertaking – I flip down most initiatives as a result of I can’t sustain with the demand).
So life is sweet. Really good.
Overlooking Medellín, Colombia
(as soon as often known as the “Murder Capital of the World”).
I can dwell and work anyplace on the planet.
In the final 5 years, I’ve lived within the Philippines, Thailand, the US, Canada, Colombia, and Germany. I’ve traveled to many extra locations together with the British Virgin Isles (to satisfy Richard Branson on his non-public island), Cambodia, Laos, Hong Kong, Singapore, Portugal and plenty of extra.
I’m free to pursue hobbies, passions and different pursuits.
Freelance copywriting has allowed me to discover the start-up world of Silicon Valley, meet attention-grabbing folks like Richard Branson, journey the world (like I already talked about), work on my music (I’ve been a guitarist for 15 years), learn wonderful books, and all types of different issues.
Playing “dress ups” with Richard Branson (Virgin) at a celebration on Necker Island, his non-public island within the Caribbean.
Partying with mates in Bangkok, Thailand.
I take pleasure in extra high quality time with family and friends.
Thanks to the liberty that comes with freelance copywriting, I take pleasure in extra high quality time with family and friends. And once I’m with them, I’m not distracted by work. I’m current with them, as a result of I’m not fascinated about the irritating boss or the commute to the workplace. I get to work from home too (sure, in my underwear if I want!), so I’m merely out there extra for the folks I like.
Now, I need to present YOU the best way to write emails the best way I write emails, so you possibly can maybe expertise a few of this wonderful freedom for your self… that’s why I created the McIntyre Method.
In the McIntyre Method, you’ll uncover the actual course of I comply with to create 10-email autoresponder sequences for shoppers.
I can’t promise you that you simply’ll be capable to promote 10 emails for $1,000, and even $200.
But what I can promise you is that you’ll uncover the recipe behind my shopper initiatives. And you’ll be capable to apply this to your individual enterprise, and to your individual work with shoppers.
Think of it as a “done for you” copywriting service which you can promote to any and all your shoppers, for as a lot or as little as you would like.
It’s not all idea both.
You get checklists, templates and homework assignments.
The thought is to get you DOING one thing… truly WRITING emails so that you actually learn to do it (as a substitute of getting that ineffective type of information often known as “head knowledge”).
You’ll lastly be capable to “walk the walk” on the subject of e mail copywriting.
My Promise:
In 4 Weeks, You’ll Create A Brutally Effective Email Autoresponder Sequence That You Can Sell To Clients For $200 to $1,000
(Or Hey, Use It To Grow Your Own Business)
Are You Frustrated Because You Never Finish Any Of The Business And Marketing Courses You Buy?
I really feel you.
In my time as an entrepreneur and freelance copywriter, I’ve purchased my fair proportion of enterprise and advertising and marketing programs that I’ve by no means completed.
And you realize what?
It’s freakin’ irritating…
If I peek into my ‘Downloads’ folder, I see all of the course that I’ve left unfinished, and I really feel responsible… Then I’m wondering if I’ll ever be capable to end something…
One day, I spotted that if I don’t end and implement what I study in a enterprise or advertising and marketing course, the issue often lies with the course – not with me.
For instance –
Have You Ever Noticed How Some Business And Marketing Courses Are EASY And SIMPLE To Complete?
While the course materials could be complicated, the trainer or instructor presents it in a method that’s simple to grasp, simple to digest, and most significantly…
…simple to implement.
That’s why I consider is the course creator’s accountability to design it in such a method that you simply COMPLETE the course and IMPLEMENT what you study.
Well, you’ll be glad to know that I’ve designed the McIntyre Method Masterclass with that is thoughts.
You get all the pieces in bite-sized items so that you truly perceive what you’re studying – as a substitute of being overwhelmed by it.
In addition, you’ll full checklists, outlines and particular homework assignments all through the masterclass that enable you implement what you study.
See, the important thing OUTCOME (in different phrases, the RESULT) of the McIntyre Method Masterclass is a 10-email autoresponder sequence that you’ve written your self.
You don’t simply watch just a few movies, full some homework assignments after which go discover the following course on the market on the interwebz.
You’ll actually take what you study in every masterclass lesson and APPLY IT IMMEDIATELY – with the top end result being a 10-email autoresponder that you simply’ve written your self.
Yes, “head knowledge” is necessary, however on the finish of the day, it’s what you DO that issues.
Remember…
Even The Best Techniques And Strategies Are Worthless If You Don’t Do Anything With Them…
This masterclass may very well be summed up as…
“Do this, then that.”
I take you by the hand and stroll you thru the precise course of I take advantage of when writing e mail autoresponders for shoppers, from begin to end.
By the top of the Four weeks, you’ll have written a 10-email autoresponder sequence which you can promote to shoppers for $200-1,000 or use to develop your individual enterprise.
By the best way…
Don’t let the thought of “4 weeks” scare you off.
You’ll spend simply 2-Four hours per week watching the movies and finishing the duties every week. Plus, you get entry to your entire course instantly, so you are able to do it at your individual face – as quick or as gradual as you would like.
So whether or not you’re unemployed and have on a regular basis on the planet, you’ve bought Three children otherwise you work 40+ hours per week, you possibly can discover the time to slot in the McIntyre Method Masterclass.
So What Does This Email Copywriting Masterclass Actually Cover?
Week 1 – The Big Picture
If you’re scuffling with copywriting, it’s in all probability since you don’t perceive the massive image of promoting as a complete.
It sounds easy, however the reality is, that is the place most individuals fail.
If you get the massive image flawed, the remaining is a waste of time… however in case you get it proper, your emails will write themselves.
That’s why the McIntyre Method Masterclass begins with The Big Picture.
In Week 1, you’ll uncover:
-
- The no 1 factor you should know earlier than you start writing a single e mail
- How to write down autoresponders with ease (as a substitute of staring on the display)
- An in-depth have a look at the 4-step course of I take advantage of to write down autoresponders for shoppers (shoppers pay hundreds of {dollars} for my emails – and I’m going to disclose precisely what I do for them)
- A novel idea that makes autoresponders a “cinch” to write down
- One often-overlooked phrase that underlies ALL efficient copywriting
- How to make your e mail copywriting way more satisfying and fulfilling
- How to kick off the e-mail copywriting course of with a bang (like a normal, it’s a must to begin from a place of power)
- One magic phrase that may remodel your advertising and marketing (not simply your autoresponders)
- What is an important ingredient of writing an autoresponder?
- Most enterprise homeowners make this COMMON mistake (it’s really easy to keep away from you’ll kick your self for lacking this one)
- Nail this and your autoresponder will “write itself”
- 2 issues you will need to find out about your prospects earlier than you write a single e mail
- A bizarre however surprisingly easy secret from the world’s biggest copywriter
- The driving drive of your advertising and marketing (and the best way to grasp it)
- Simple (however not often used) methods that take you inside a prospect’s mind and present you his deepest goals and wishes
- Why you should discuss to {the marketplace} (together with a easy 3-question survey to ship to your listing)
- Writing nice emails all comes again to this 7-letter phrase
- A easy analogy that triggers a “light bulb” second in everybody I inform it to
- eight questions you will need to reply about your product earlier than you write a phrase of copy
Week 2 – Create Your Outline
Your define is your map.
It takes you from Point A (the place you at the moment are – not sufficient gross sales or cash) to Point B (the place you need to be – truckloads of gross sales and cash).
Without an in depth map, you’ll get misplaced, go off track and find yourself some place you didn’t intend on attending to.
If you perceive the massive image however nonetheless wrestle with copywriting, it could be since you haven’t developed an in depth outlined primarily based on the core McIntyre Method rules.
In Week 2, you’ll uncover:
-
- Why most individuals get this step backwards (and the best way to break the sample)
- How to show your notes from Week 1 right into a subtle autoresponder define
- How to quickly generate content material concepts on your e mail autoresponder sequence
- A super-fast technique for creating an autoresponder define (I take advantage of this with shoppers commonly)
- Common errors that just about everybody makes with e mail autoresponder content material
- My private e mail copywriting “best practices” guidelines (the results of quite a few initiatives with numerous shoppers)
- Several keys to forcing content material (you gained’t hear this on any run-of-the-mill advertising and marketing weblog)
- Why content material is NOT king on the subject of e mail advertising and marketing
- A essential step you MUST take earlier than you start writing your autoresponder
- Simple methods that assure you’ll comply with by way of together with your writing (this can be a life-saver for anybody who has ever tried to write down however by no means completed)
- A nifty technique that causes your open price to INCREASE over time (widespread knowledge states that it ought to lower however I’ll clarify the way it doesn’t need to be that method)
- Why Hollywood screenwriters are the most effective e mail copywriters
- Weird (and efficient) classes from discuss present radio you possibly can apply to your emails
Week 3 – Write Your Emails
It’s time to place pen to paper and switch your define right into a hard-hitting, high-converting autoresponder that drives gross sales on autopilot – for you AND on your shoppers.
In Week 3, you’ll uncover:
-
- Why topic strains don’t matter (and extra importantly, what DOES matter)
- How to make use of PS’s to “sell without selling”
- When to pitch your merchandise (and the best way to do it with out pissing folks off)
- Should you ship each day emails?
- What tone of voice do folks reply to most?
- How to make use of psychological hacks to set off a “flow state”, that magical second the place all the pieces you write is golden
- Simple methods that get prospects hooked on studying your emails
- How usually must you put hyperlinks in every e mail?
- The single BIGGEST factor you should concentrate on when writing your emails
- Plain textual content or HTML – what’s the decision?
- How lengthy ought to every e mail be?
- 7 methods to open your emails that get readers immediately engaged
- Naughty topic strains that make me cringe (however I all the time open the e-mail)
- How many emails ought to your autoresponder sequence be? (my reply will shock you)
Week 4 – Launch!
In the ultimate week, you’ll put the items collectively.
You’ll signal as much as a advisable autoresponder service and add your emails (or in case you’re doing this for a shopper, you’ll add their emails into their e mail software program).
Next, you’ll create a touchdown web page, start driving site visitors and – in case you’ve adopted the McIntyre Method steps accurately – you’ll see signups and gross sales.
In Week 4, you’ll uncover:
-
- How to create a touchdown web page correctly (and, why this is among the LAST steps, not the primary)
- What e mail autoresponder service must you use?
- Where must you put your opt-in type?
- Do weblog sidebar opt-in varieties work?
- How I DOUBLED a shopper’s opt-in price by making it HARDER to opt-in
- Why “put your opt-in form above the fold” is full NONSENSE (and what you must do as a substitute)
- When it involves touchdown pages, that is the place the goo-roos get all of it flawed
- One of the most important advertising and marketing firms on the planet makes this DUMB e mail advertising and marketing mistake (you’ll be dumbfounded at how silly this error is)
- Little-known issues with common e mail autoresponder suppliers
- Why burying your opt-in type beneath TONS of content material will increase opt-ins (not decreases like most individuals would suppose – nonetheless, there’s a proper method and a flawed technique to do it, and I’ll present you the correct method…)
- What metrics must you monitor? (I NEVER have a look at open charges)
- How to measure the success of an autoresponder
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